This public advertisement is a perfect example of an advertisement that leaves an everlasting impact. Once you see this ad, you instantly realize the danger of smoking. Like this one, the advertisements today tend to appeal to the perspective of the people targeted rather than focusing on what the ads really want to say. By linking the situation illustrated in the ad to the viewers, the advertisements succeed in engaging people more to what ads want to say.
The cultural meme that I chose here is that the ads are being more appealing to the heart.
Now this is the advertisement that I received the most impact from.
This type of advertisement called the social marketing creates an event and illustrate the story through a video. The creators only give the background setting and they record the responses from the people who do not know they are being recorded for the purpose of event. To briefly summarize this video, many soccer fans are invited to a concert and they are forced to go because of their girlfriends, professor, or company seniors. The concert is
scheduled at time when a soccer match between Real Madrid and AC Milan is held in UEFA Champions League. Although they detest going to concert, they attend it anyway because of the pressure. As they watch the concert, the background narration starts to talk about soccer and music also changes to the theme music of Champions League. The men scream in delight.
<I will finish this later sorry>
My comment on Ryun
I really enjoyed reading your article. You seem to have a deep understanding of music in the past while I don’t. The cultural meme is that the message a music tries to send does not change despite the change of genre. While a style of music does influence the feeling the listeners of music get from the music, if the message is clear enough, I think it can overcome any different settings.
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